Lafarge Plasterboard, one of the UK’s leading plasterboard and drylining systems Manufacturers, has launched a new competition in partnership with builders merchants across the UK to offer one lucky customer the chance to win a new kitchen or bathroom.

‘Clean Up in 2010’ centers around GTEC Aqua Board, Lafarge’s gypsum based solution for wet area applications. Customers who purchase GTEC Aqua Board from any Lafarge stockist will automatically be entered into the prize draw to win a kitchen or bathroom courtesy of Lafarge.

GTEC Aqua Board is the UK’s first gypsum based board for use in high humidity and wet areas for both internal and external applications.

It is ideal for use as a tile backing board or can simply be painted, giving the user extra flexibility in designing their bathroom, kitchen or wet room.

GTEC Aqua Board has significant benefits over traditional alternatives such as cement particle boards. Firstly, it is lighter and therefore easier to handle. It is also easy to cut; simply treat as normal plasterboard, score and snap. And because it is gypsum based there is no need to worry about excessive dust. To fix, there is no pre drilling required and users can simply use drywall screws.

Sioned Webb, Trade Marketing & Communications Manager of Lafarge Plasterboard, said: “GTEC Aqua Board provides outstanding water, mould and fungus resistance. It’s much easier to cut and handle than conventional cement based boards, which saves time and significantly reduces unwanted dust. The promotion is a great way to offer customers something extra, while helping builders merchants’ staff to learn more about GTEC Aqua Board and pass on our expertise to their customers. The competition runs up until 31st December 2010 and several builders merchants are already enjoying the extra footfall in their branches.”

Participating branches will be supported with promotional merchandise and point of sale material supplied by Lafarge Plasterboard. More information on the competition and how to become involved can be found at www.lafarge-aquaboard.com or call 01275 377787.

GTEC Aqua Board has undergone numerous testing in both the UK and Europe, which guarantees that the product will deliver the performance expected. Lafarge even guarantees that the board will be unaffected even when left on site and directly exposed to all weather conditions for up to six months.